SportsHero Limited (ASX: SHO) is the owner and operator of SportsHero, a world leading sports prediction and social gamification app. Since listing on the ASX in early 2017, SportsHero has created a robust international user-base of sports fans who come together to play sports games, consume content and interact with sporting ambassadors and personalities. SportsHero unites global fans who use the company’s ubiquitous iOS and Android mobile applications to predict the outcomes of sporting events around the world, with primary focus on football codes.
Edwards + Co assisted SportsHero for numerous years with key legal matters, working under a trusted retainer relationship. Some of our work included:
Advice, negotiation and legal documentation for SportsHero’s major alliance in Indonesia with one of the world’s most popular sporting leagues, Spain’s LaLiga, which has 123 leagues and games that reach billions of people globally. LaLiga had 29.9 million fans in Indonesia, and the deal made SportsHero its’ exclusive Indonesian partner in the sports prediction app category;
Extension of the SportsHero’s exclusive mobile application alliance with LaLiga to Malaysia, another hugely popular LaLiga market in South East Asia;
Successful negotiation and documentation of legal aspects of SportsHero’s landmark Indonesian partnership distribution and marketing arrangements with Walletku, a payment system which reaches over 12,000 Indonesian merchants, and Tri Putra Permadi, one of Indonesia’s leading social media entrepreneurs;
Drafting and negotiating heads of agreement with Cross Bet, the holder of an Australian sports bookmaker licence, to create a joint venture in the pay-to-play sports prediction market, and advising on associated legal and ASX compliance issues;
Advisory for numerous other business-critical heads of agreements and long form contracts for major marketing and branding partnerships and joint ventures in Australia and overseas;
All legal and regulatory aspects for the successful launch of rugby on the SportHero platform in 2019;
Ongoing regulatory compliance advisory for ASX Listing Rules compliance matters, including under the continuous disclosure obligations;
Ongoing regulatory compliance advisory for gambling and gaming regulation in Australia, Asia Pac and EMMEA in a digital context, and including gaming & trade promotion lottery advice across all Australian jurisdictions;
Ongoing advisory for the regulation of cryptocurrencies and digital tokens, including with respect to Initial Coin Offerings and evolving regulations and commentary from ASIC, ASX, gaming and other regulatory authorities; and
Ongoing advisory with respect to the global protection of their valuable IP suite, including both registered and unregistrable forms of IP, and managing cease and desist and take down notice matters.