Our team blends top-end legal skills with practical business knowledge and experience, to deliver quality solutions that are agile, client responsive, innovative and value-led.
In 2012, James established Edwards + Co with the vision of creating a commercial, agile and value-led alternative to large law firms. His approach is to identify key commercial and legal issues quickly and proactively, and tailor advice in a clear, communicative and client-focused way. He combines the technical expertise of large law, with practical experience from legal and business roles in multinational corporates and working closely with founders of ambitious start up enterprises.
James’ corporate practice includes day-to-day advisory on shareholder, governance, solvency and other matters, as well as the full range of M&A, equity capital raise and debt deals. His commercial practice covers all forms of business contracts, employment issues, compliance and disputes, with particular expertise in complex technology and media contracts.
James has deep and specialised experience in the commercialisation of data and IP, and advises some of Australia’s biggest and best known private and listed media companies. He has acted on a range of key agreements across traditional and new media assets, and on ground-breaking arrangements with respect to big data, programmatic and SaaS platforms. James also works closely with digital start ups, and understands the kinds of solutions and support these businesses need.
James commenced his career with a decade in top tier private practice in Australia, then held corporate legal and business roles across Asia for world-leading media and telecommunications companies, including Turner Broadcasting and Orange Telecom. Working in the dynamic markets of Asia, he has advised on many significant legal structures across the region, including major joint ventures and content licensing and distribution deals. He was the key legal advisor acting for the telco operators in establishing the Virgin Mobile joint ventures in Australia and Singapore.
James has published numerous articles on corporate and commercial law and the evolving challenges and opportunities arising from digital disruption. He holds Laws and Arts degrees, both with honours, from Melbourne University, and has been admitted as a solicitor of the Supreme Court of NSW and Victoria.
Kelly provides advice across the firm’s practice areas, and combines commerciality with a general corporate awareness and detailed understanding of structural and regulatory restraints in an evolving digital economy. She has developed strong, trusted relationships with clients, including those engaged in the creation of content, and those in broader industries.
Kelly has extensive legal and practical experience in the development and distribution of entertainment productions across film, television, mobile and social media channels. She advises creators about chain-of-title issues and protection of intangible assets, and helps clients manage and protect their reputations and brands. She is an expert in copyright law and advises on the protection of registrable forms of IP, including trade marks, and on domain name arbitrations in Australia and overseas. Kelly has lectured on various aspects of IP and digital media law, including at the Australian Institute of Music.
Kelly’s corporate practice includes significant work in a range of equity-based deals and shareholder arrangements. She has detailed practical legal knowledge of complex statutory register and filing requirements under the Corporations Act, and acts as ASIC registered agent for many of the firm’s clients.
Kelly is experienced in litigation and disputes, including in the Supreme Court of NSW and the Federal Court. She has had primary responsibility for all critical aspects of trial preparation, coordinating junior lawyers and support staff, instructing junior and senior counsel, and managing the client relationship.
Prior to joining Edwards + Co in 2016, Kelly worked as a solicitor for more than 6 years, including in a national law firm. She holds a law degree from Bond University and is admitted as a solicitor of the Supreme Court of NSW.
Tel: +61 2 9331 5188
Michael is a qualified Australian lawyer with more than 12 years experience in the media industry in Australia. Prior to admission as a solicitor, he worked for many years as a commercial manager in one of Australia’s best known and most innovative and dynamic media companies.
At Edwards + Co, Michael is engaged across the firm’s practice areas, and has worked on many complex transactions in the Corporate group, including mergers, acquisitions, shareholder agreements, debt arrangements and buy backs.
Michael has particularly deep expertise in commercial and legal issues in adtech and media advertising sales and representation arrangements generally. This knowledge base ranges from traditional TV sales, to new media and mobile, to out-of-home assets, to platform-based programmatic advertising sales exchanges and other emerging digital models. The wealth of Michael’s industry experience sets him apart from other lawyers working in these industry verticals. At Edwards + Co, Michael is able to combine his industry knowledge with an increasingly rigorous and technical understanding of the law.
Michael divides his time between Edwards + Co’s Sydney office and as inhouse corporate counsel and commercial manager at a large media company.
Tel: +61 2 9331 5188
Noyan joined Edwards + Co in early 2017, and is a second year fully qualified Australian solicitor with degrees in law and political sciences from University of Sydney.
Noyan works across the firm’s Corporate, Commercial, Media and Digital practice areas, and has broad experience in various interrelated legal disciplines. He provides advice on a wide array of commercial contracts and advisory matters, and his work deliverables are characterised by increasingly technical yet practical understanding of Australian and overseas laws and regulations, combined with meticulous attention to detail.
Noyan has a growing, specialised knowledge of the evolving and increasingly omnipresent data and privacy laws, and advises clients on the handling of personal information and data breaches under the new Notifiable Data Breach Scheme and the far-reaching GDPR of the European Union. He does significant work researching and advising on gambling, trade promotion and lottery laws of Australia and other jurisdictions.
In his Corporate work, Noyan has been responsible for drafting and revising a range of transaction agreements, and has assisted with the completion of a number of heavily negotiated equity raises and associated shareholder agreements. He has developed a good working knowledge of intricate provisions of the Corporations Act and the ASX Listing Rules, and uses this knowledge to help the firm advise clients.
Before commencing at Edwards + Co, Noyan gained several years experience as a paralegal at various notable commercial law firms in Sydney. As a young lawyer and a digital native, he is particularly interested in the intersection of law and business with disruptive digitalisation trends, including artificial intelligence, and has published a number of legal articles in this area.
Tel: +61 2 9331 5188
Leonie graduated with Law and Media (PR & Advertising) degrees with Distinction at UNSW Sydney in 2021.
Leonie works across the firm’s Corporate, Commercial and Intellectual Property practice areas, supporting the legal team in advisory and transactional matters.
She is particularly interested in intellectual property law. Leonie has volunteered at the Arts Law Centre of Australia, where she helped provide legal advice to artists and art organisations. Leonie has also been published by the UNSW Law Journal for her dissertation on patent law and biotechnology, which provides a cross-continental examination of the patentability of isolated gene sequences.
Leonie is fluent in French, and has lived in India, the UAE, France and Germany. In her spare time, she is a graphic designer and artist, and is using her industry knowledge to specialise in IP law.
Annika is a paralegal at Edwards + Co and a pre-penultimate year student of Law and Arts (Politics and International Relations) at UNSW. She assists the legal team with Commercial, Corporate, Regulatory and Intellectual Property related matters for clients. Annika is also actively involved in the firm’s content publication about new and emerging issues in the law, including for the firm’s website and social media pages as well as its newsletter, The Disruptive Law Report.
Annika has a keen interest in corporate and commercial law, particularly in regard to start-ups and businesses in the technology sector. Before commencing at Edwards + Co, she worked for two years as an in-house paralegal for a global technology company.
She has also worked as a project manager for a student-led start-up which partnered with UNSW, Cisco and Innovation Central Sydney to bring sustainable agricultural technology to urban spaces. In her spare time, Annika volunteers with the Student Legal Education Group to provide members of the community with a basic understanding of employment law and their legal rights. Drawing on these experiences, Annika aspires to extend her industry knowledge and specialise in commercial law.